What makes a good narrative? Is that a story is good if someone somewhere values it as good. What good is will be very much influenced by what some one knows, what they value, what they love and also what they recognize. So for example, those of us who read a lot of stories or consume a lot of narratives can easily become bored by characterstha we perceive in stock characters or mufts that are predictable. At the same time, for some one else, that same story can be fresh and interesting.
“Make them want to turn the page,” says Paula Moya, a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism.
In this episode of Think Fast, Talk Smart, Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences.
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