The Soul of on Line Business

Igory: At the end of the day, that's all we're doing in business, serving. And what is serving? Giving of ourselves for the benefit of some one else. You ended your book this way, which i love. I mean, you're quasi quoting a scripture in jesus coming to serve, not to be served. Igory: When done right, that's what busines is all about, serving the customers. But that's a very romantic view of business.