The Rebranding of the Sun Science, Bace Mea Son

Wright: "It's a completely invalid methodif we had recently written about the sun science, bace mea son" One of the things that they pointed to was a study that used eye tracking to show that the clients were looking at the letters before they pointed to them. The methodology of that study has been, you know, highly sed because it's still facilitateor dependent. But the thing is, this is another method they use. So the rebranding is one the sort of hiding in plain sight or hiding in the herd is the other way.