McLuhan is just blowing me away about how resonated it is with my own thoughts and where we're going. He talks about instantaneous feedback to the point of global telepathy in a way, when we're just further enough along on this electronic revolution to where we're all kind of tuned into each other. We've gradually been replicating all our human functions outside of ourselves, outside of our body. And so as far as what's coming next, we haven't quite got there yet.