I would, i would never have got into that without this kind of reporting, there's no chance in the world i would find it on a blog. But again, a what we're seen with the times and with other news organizations, is this huge concentration of power in a very small number of organizations. And when you mix that with the need to just tell the truth plainly as it is, you've got a conflict. You've got a clash. That's why these conversations about blatchin and crypto, decentralization of institutions an power structures is very valuable for media. We need to start in visioning some approach to media, to journalism, that isn't so vertical, that