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Your Next Easiest Dollar

Beginning Balance

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The Importance of Innovating in Marketing

YNAB is seven years into its new model. It's almost like we have to do this in order to keep up, which is going back to like our keeping an eye on trends. We've thought so many times over the years, like, Oh, this is the feature that unlocks. But it's just all iteration at this point,. Until something like AI lands where then you aren't feeling like, Oh man, this will really help us do better.

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