3min chapter

FT News Briefing cover image

Europe’s battery darling runs out of juice

FT News Briefing

CHAPTER

The Emotional Stakes of Frequent Flyer Programs

This chapter explores the emotional connection travelers have with frequent flyer programs and the consequences of policy changes on customer loyalty and airline profitability. A case study is presented where a major airline's modifications led to significant backlash and a drop in bookings, highlighting the importance of understanding consumer attachment to rewards programs.

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