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Episode 122: Inside Taboola’s Strategy for the Open Web

Marketecture: Get Smart. Fast.

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Tech Advertising Trends and AI Innovations

This chapter analyzes recent earnings reports and strategic shifts in the advertising and technology sectors, including Criteo's transition to self-service and Viant's revenue growth. It also highlights the emergence of AI in digital advertising and the implications of recent developments in mobile app monetization, emphasizing the evolving landscape and potential challenges ahead.

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