2min chapter

Explicit Measures Podcast cover image

237: A Data Storytellers Guide To Avoid Clutter

Explicit Measures Podcast

CHAPTER

How to Avoid Color Confusion in Reports

In the context of one visual, yeah, makes total sense. But when you start looking at multiple visuals on the same page, and I think I find this particularly confusing to people on the overview page reports. So now when I look, I'm actually adding ambiguity to the report page where I'm mixing and matching particular data colors to relating to different things. And so what you're finding is we're now trying to anchor the color blue to the iPhone product and we're anchoring the colorblue to North America. Right? That's what it should be doing. Anything else you do, it should be like shades of gray, shades of black, shades of a single color."

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