How Many Chum Ads Have You Seen? – DTNS 4812
Daily Tech News Show
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Exploring the Influence of In-Game Advertisements on Gamers
Exploring the results of a ComScore survey on how in-game ads affect gamers, with a third of respondents reporting negative effects, while two-thirds had either a positive or neutral experience. The chapter delves into how different types of ads influence gamers' perceptions and purchasing decisions.
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Transcript
