For me, it's typically one of two things. I tell a story, and i stop the story if it has a natural stopping spot before i get to the end. And then i share the idea, and then i close the story. But i begin and end in story because that is what people remember. Because of it, the idea won't fall away. The idea will be there as well. Now they have a movie in their head that represents the idea i was trying to share. That's how we're most effective o a mat we might have tew around to. A you had a little break in your in your book story worthy about what to say during a commencement speech

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