
The Growth Strategy HVMN Used to Scale Beyond Their Niche
Shopify Masters
00:00
Are You Keeping a Close Eye on Your Financials?
Michael Brant: Financials is such an important foundation for a business. As your product has longevity on the market, you'll see richer cohort data where you'll be able to say, hey, what is my sixth month l t v? What is my twelvemonth l t V? Our successive cohorts more or less value. We've released k ic as the nutritional primitive. And part of what we're doing are listening to customers on ok, whatever the key ways in which you're using. This is theur way that we can build a follow on product that really specifically meets that use case.
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