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S6 E4: Our Hot Takes on Running a Design Business
Better: The Brand Designer Podcast
Show It to Your Designer
i am a huge advocate of the one concept method, and i'm not going to be mad at you if you use multiple because i know a lot of big agencies do that as well. But i don't think that showing people two different options is a great idea. So then you're ended of creating a third concept that's merging the two. And then you have this frank insight in the end, and it's not like what you envisioned at all,. It ends th not being as good as either one of those options.
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