3min chapter

Marketing Against The Grain cover image

Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142)

Marketing Against The Grain

CHAPTER

How to Build an Audience

Sean O'Brien used to build apps without audience and then be like, how do I get people to care about this or know about this? And so he had gotten into viral marketing and things like that. He bought a failed internet brand for a million dollars and then see if you can relaunch a new product completely unrelated to the old product with that name using that press story of is making a comeback.

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