[Greatest Hits] Head of Growth Marketing at Cruise: Alex McNamara - Creating a Marketing Strategy From the Ground Up
How I Grew This
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The Risks of Mobile Activation
I think similar to when Uber and Lyft first came out they had to teach people that summoning a stranger from the internet and getting into their car was a normal safe experience so I think you know everyone has at least that foundation of being able to call a car and know that you are safe getting around. People the most common reaction is people watching the steering wheel as it spins and turns around a corner and then just like giggling to themselves as they experienced this like futuristic tech that we thought was never gonna happen actually happen. It's been really great but yeah the risk there is risk, with everything you can get paralyzed by risk.
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