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Tradwives — cosy cottage core fantasy, or something more sinister? With Megan Agnew, Rosie Waterland, Beverley Wang and Nakkiah Lui

Big Ideas

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The Tradwife Phenomenon: Nostalgia and Contradictions

This chapter delves into the rise of the tradwife movement, examining its cultural significance as a response to modern societal pressures and consumerism. It highlights the complexities surrounding traditional gender roles, the use of social media to monetize this lifestyle, and the contradictions inherent in the ideals promoted by tradwives. The discussion raises important questions about identity, authenticity, and the implications of this nostalgic phenomenon on women's roles in contemporary society.

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