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i think you knew this. It as obvious. You have to have something a's truly novel, and then you have a shot. But otherwise i would say, no, yes, yes. W i can't say the name of the company, but we had, we had a legal dispute with a bigger company over our branding,. Our lawyers said, t 's to be 90 thousand dollars to fight with no guarantee to win. And for a smaller start up, are you really going to spend 90000 dollars on your brand or your logo? Like, for bigger company, sure, like you've invested millions of dollars som of that. For a smaller start-up, its kind it