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Recurring Revenue With 1000 True Clients
A thousand true fans is a great heuristic for finding your target market but it's not the best. A better model would be something like 10 true clients, which are people that would pay you $1,000 for you to generate a desired outcome. So an example of that would be, like I could run a program that would say I can help you build an online business because I've done it.