The Junkie and the Janitor

Canno: There were these two mine sets at war inside of me in the airport, because my kids were hungry and grumpy and tired. And there was the junkey, the quick fix, do it now. Let's fix this problem and solve it. The janitor has to go and clean up the mess later. Canno: When you need to ask a question where they make a buying decision, make it an emotional question. Because the emotions are ultimately what makes someone decide to buy.