The Human Touch in Localization: Balancing AI and Creativity

In this episode, Teresa Toronjo, Localization Manager at Malt, talks about how a single person can harness AI and automation to deliver timely, high-quality localized content across marketing, legal, and product teams.

Teresa dives into Malt’s hybrid workflow—immediate machine translations followed by human review—explains key KPIs like error-free requests and time-to-market, and shares why translators remain indispensable for cultural nuance. She also discusses how to build strategic partnerships with stakeholders, balance orchestration versus one-stop processes, and position localization as a driver of long-term global growth.