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The Importance of Scarcity
I think there's always, especially during energy awareness, marketing times, people are encouraged to kind of turn off the screens and go outside. Trying to not rely on the screens to occupy 100% of our time. I mean, yeah, because I'm a film, film scholar, I love movies. And I think they're precious. You know, any media is precious. It makes us less likely to really cherish whatever we have in front of us.