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How our SaaS company approaches marketing and promotion

Above Board

CHAPTER

How to Spend $1 Million on Marketing

If we had a budget of $1 million tomorrow for marketing, how would we spend it? Jack Ellis has his own answer. "I'd hire people and I'd buy cat suits and I'd take them outside Google's headquarters with signs," he says. Fathom will be on the air every day from 8 to 10 p.m. ET/PT.

00:00
Speaker 2
Value
Speaker 1
authenticity, that's really important to me. That's why I think I get bothered when I see authenticity. You know, I mentioned when it's cloned and it's stolen. It's like, it's like, what would you, you know, it doesn't make any sense. All right, cool. Let's wrap this up. If we had a budget of $1 million tomorrow for marketing, how would we spend it?
Speaker 2
I mean, what have we enjoyed doing the most as far as spending money to get worded about Fathom? Oh,
Speaker 1
I have my own answer. I mean, I would, I already know what I do with the money. I would hire people and I'd buy cat suits and I'd take them outside Google's headquarters with signs. And I would hire, I would try and hire over a thousand people to do that. I already have thought this through. You
Speaker 2
know, I'd love to do that. What would the
Speaker 1
signs say? The signs would say Google sucks. I have a bunch of ideas. I have a bunch of ideas marketing in London in person. I have so many ideas. Yeah, million, you give me a million dollars. I would easily spend that on stupid stuff. I'd like start a prank, a show where you prank cool Google and ask them questions about cookies and privacy law. You
Speaker 3
can't call
Speaker 2
Google. They don't have a phone over.
Speaker 3
Like,
Speaker 2
there's no customer support. Well,
Speaker 3
there's
Speaker 1
there's ways of doing it. I mean, I'd start, yeah, I could spend that money. Like, I have a very, I have a ton of ideas for in person, random marketing stupid stuff.
Speaker 2
I would spend it on indie news. I would spend it on indie newsletters. Like, I think when we spent money on marketing, like advertising on indie newsletters and other podcasts has always felt like I don't mind spending this money because it's going to people who are doing stuff kind of like we are. And so like if we had a, and it's usually like a couple hundred bucks here, a couple hundred bucks there, but like if we had a million dollars, we could hire somebody to like find all of the indie podcasts and newsletters. There are and spend a couple hundred dollars with each of them. I think that would be
Speaker 1
fine. I think you could do that with way less than a million dollars.
Speaker 2
Yeah, I know. You could do that like
Speaker 1
10 grand. Yeah, maybe not. Yeah, I definitely could spend a but
Speaker 2
also catsuits. I like where you're going with the catsuits and the placards. So yeah,
Speaker 1
there's so many cool ideas. And so yeah, lots of ideas for one million dollars in marketing. This was a great, this was a great episode. If I don't say so myself, we offered some
Speaker 2
let's just get back to patting ourselves on the back.
Speaker 1
Yeah, yeah, great, great episode. If anyone has any questions, tweet us. I'm at Jack Ellis or at use fathom. As always, you can email us at use fathom.com if you have any questions. And yeah, thank you for listening.
Speaker 4
Yeah, thanks for listening. Cheers.

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