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How our SaaS company approaches marketing and promotion

Above Board

CHAPTER

How to Spend $1 Million on Marketing

If we had a budget of $1 million tomorrow for marketing, how would we spend it? Jack Ellis has his own answer. "I'd hire people and I'd buy cat suits and I'd take them outside Google's headquarters with signs," he says. Fathom will be on the air every day from 8 to 10 p.m. ET/PT.

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