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5min chapter
Spotify CEO Daniel Ek
Acquired
The Importance of Authenticity in Business
Rihanna became the first female recording artist billionaire because of Fenty Beauty. Elvis Presley, what time did it take for Elvis Presley to get to a billion people? That had hurt him. But as you said, if you're smart in how you do it, and this is the sort of the side guys on how you execute it, it doesn't work when it's not authentic. If she would have tried to vlog something else that she didn't care about, it probably wouldn't have worked.
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