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126: What Makes a Consumer Product Invention Great

Product Startup

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Scaling New Product?

When you want to scale, there are multiple dimensions. We start with something that has a broad need that's going to satisfy a social requirement as we were talking about. If I can make make a battery that doesn't require very limited and potentially dangerous source materials, then and instead make a battery from salt, for example,. That would be a great way in which you can scale because you don't have a supply chain reduction. Similarly, you want to think about how you scale through your channels, scale financially, scale customer.

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