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How I’m Scaling My Business from 7 to 8 Figures

Deep Dive with Ali Abdaal

CHAPTER

Unlocking Business Growth: The 90-10 Principle

This chapter explores the crucial 90-10 principle in business growth, illustrating how a small number of actions can yield substantial results through examples from companies like Dropbox and Canva. It emphasizes the importance of growth roles within organizations and understanding customer journeys, while also discussing the systematic process of scaling effectively. Additionally, the chapter highlights the significance of validating assumptions through experimentation and fostering a culture of learning from mistakes to drive continuous growth.

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