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The Need for Evolution of Benchmarks
The focus on top line metrix versus dis aggregated metrix. And i think that has maybe also fet a little bit into the game of bench marks that we see playing out in m. I suspect that the next a decade of research is actually going to be moving away from what i introduced at the beginning. For me, these are very interest directions and again, it involves a shift from top line to carry more about what parts of the distribution matter for different people.