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#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

The Dave Gerhardt Show

00:00

What Do You Wish You Knew About Marketing?

Get to know the business as much as you can. It is not just about your function and your piece of the pie. My job isn't to drive leads and pipeline from Pay Search. My job is to, okay, what are our clear goals? We're growing in these territories. How can my function support that? Like know that, know the business. And I'm going to say the other thing I wish I knew, it's the good and bad, is I never knew what I couldn't do.

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