Q: What do you want every aspiring UX superhero to know about this field that will help them succeed on their important design journey? A: That they are, nobody's going to give you permission. And that you are as powerful as you care to be. I'm not afraid to call it a journey because it really is. The answer is always going to be whatever you think. They're not going to say, sure, go try it. You're going to have to fight.
Alan Cooper teaches us what it means to be a good ancestor. He enlightens us to why it’s so hard to build good software. He reveals how money trumps good UX and ethics far too often. He explains why UX is not about finding the best location for a hamburger menu, but about solving the big problems that exist for the user and the business. He also inspires us to consider (and potentially redirect) the footprints we’re leaving now, for the generations to come.
- Should designers code? (4:40)
- Specialization vs. generalization (7:41)
- How do designers get business on board with building great products? (13:19)
- How do you be a good ancestor? (25:30)
- Ancestry Thinking (41:06)
- What does the future of UX look like to you? (44:01)
- What advice do you have for aspiring UX designers? (53:13)
- What do you want your legacy to be? (57:16)
Check out the detailed show notes including the transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/053-2
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