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017: How a $2B Brand Used Community to Drive Growth with Jonathan Cronstedt — Part II

Ten Years In The Making

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Billion Dollar Bull's Iron

"I just love talking to you. My beautiful two and a half year old daughter is right now looking at the window like, all right, dad, what are you doing?" "It's so much easier to find a new audience than a new joke," he says of his success as an ad man. Do you have a title for the book yet? Is it called Billion Dollar Bull's Iron? It's going to be a billion dollar bullseye." 'If you're not seeing the multiplicative effect of exponential versus additive, if you remove one of those multiples, the business is only half as valuable'

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