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The Power of Play: How We Created The Best Immersive Experience In Vegas - Jen Worthington, Play Social

Hospitality Daily Podcast

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Creating Immersive Entertainment in Las Vegas

This chapter explores the development of an adult-oriented immersive entertainment experience at Luxor, focusing on guest engagement and innovative design. It discusses the challenges faced during construction and launch, particularly in a post-COVID world, and the successful strategies employed to attract a diverse audience. The conversation also examines shifting consumer behaviors, including a rise in non-alcoholic options, and the plans for expanding this unique experience beyond Las Vegas.

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