Every element has one job to do, right? Like the whole conversion journey is a lot like the making of a customer. If you ask a headline to do more than that, you're probably setting yourself up for a failure. You want a paid conversion as the result of every effort. But we all know that it's impossible and unrealistic. That doesn't mean that it wasn't a valuable change toward your path.
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.
For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy.
Check out: https://copyhackers.com/