Transitioning from merchant to media

Dave’s guest this week is Dave Glaza, Founder & CEO of DIGITS Agency and a retail media pioneer who helped launch Target’s original Cartwheel loyalty app.

In this episode, Dave and Dave discuss why most retail media budgets fall short, how shopper data can be turned into real commercial outcomes, and what it takes to build a competitive retail media network in fragmented, mid-market environments. They also explore testing versus “tried and true” tactics, the role of CTV and influencers, and how AI-driven product discovery may reshape retail media over the next few years.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker