You're suggesting, just to add a footnote to what you said about the original story that i told, this mass opportunity that was created by this technological innovation of the internal combustion engine. And there's this big prize called profits that are motivating firms to try different stuff. In an increasing returns profit process, that's not true. If you try to pay everyone out their marginal product, you'll consume more than everything that's created. You have to run a loss in order to u kno, pay everyone out your marginal product, and in a decreasing, increasing returns process.