Introduction

Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. 

First, he discusses the importance of data analysis and customer insights in building an effective revenue strategy. He emphasizes the need to measure the ROI of marketing channels accurately and challenges the traditional approach to attribution. He also highlights the lack of scrutiny around the ROI of established channels like LinkedIn Ads and Google Search, compared to newer marketing tactics.