Exploring the strategic process behind YouTube content creation, focusing on fitness videos. The chapter delves into idea generation, collaboration, audience feedback, and the balance between education and entertainment. Additionally, the discussion touches on critiquing celebrity workouts, handling negative reviews, and the evolution of celebrity training in the fitness industry.
Dr. Mike Israetel is an expert sports science and nutrition coach and is the founder of Renaissance Periodization. With over 25 years of bodybuilding experience, Mike has empowered thousands to achieve their dream physiques through evidence-based strategies. If you’re at a standstill with your training and looking for a breakthrough, today’s episode is for you. Tune in for a two-hour masterclass as Mike and Mike dive into training splits, bodybuilding hacks, mindsets & nutrition.
0:00 Introduction
1:58 Luxury lifestyles in Dubai & why Mike Thurston has multiple gym memberships
4:00 The pros & cons of owning a gym
5:45 Why Mike Isratel trains in silence (how music can affect your workouts)
11:00 Materialism & “flexing” wealth (old money vs new money)
16:02 “I’ll die in the gym!”: Mike 25+ years & love for weightlifting
18:22 MIke Isratel’s rant on growing a “next level physique”
22:45 The deeper truth about low motivation & inconsistency
28:55 Mike’s Mike Isratel’s professional background & expertise in nutrition & physiology
34:21 Nutrition controversies (the different diets, theories) why people identify more with nutrition. People think they’re experts - personal convictions (ILLUSION of knowledge / experts / personal convictions)
40:12 Mike Isratel’s advice for those lost with nutrition advice (find evidence based info)
42:45 The power of ‘real-world learning’ (blending practical experience with theory)
48:00 The invaluable learning / consolidation of knowledge by teaching others
49:44 The negative impact of social media on false expertise “rise of new coaches” -
51:44 Mike Isratel’s biggest misconceptions (overvaluing the benefit of heavy compounds over isolation)
55:12 Mike Isratel’s go-to exercises for each muscle group
1:04:22 Genetics & muscle-dominance advantages for growing muscle
1:10:00 Mike’s gym app (RP periodisation)
1:14:02 The rundown on doms & muscle soreness
1:15:22 Mike’s content creation workflow & ambitions
1:27:12 Master the art of cultivating an audience & growing online with these two traits
1:28:59 Best celebrity physiques & the problem with Hollywood trainers (false standards / guidance)
1:40:00 How much Mike is earning from his RP app? (Mike’s outlook on money)
1:43:24 Investing & ETFs
1:50:00 What Mike Thurston spends his money on
1:55:22 Biohacking & anti-aging
2:00:00 Mike Israetel’s future plans
» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: CODEBQMIKETHURSTON - https://shorturl.at/fRV67
» Follow Mike «
YouTube: https://www.youtube.com/@RenaissancePeriodization
Instagram: https://www.instagram.com/drmikeisraetel/
RP Strength: https://rpstrength.com/
