Lakshman: You don't want a company deciding what's ok and what's not. But actually blunting some of the targeting ability that's been so finely hawned feels like it might be pretty good in terms of navigating thingyet, i think there is an important point to make here. The difference with advertisements is you are forced to see something that you naturally may not want to see, or that you decide to see. And no one who wants to regulate whate your friends share or don't share it with an i certainly hope not. L Lakshman: It's great we have transparency in all these ads, but where is the transparency sort of most important

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