E-Commerce Evolution in Latin America

This chapter delves into the growth of e-commerce in Latin America, spotlighting MercadoLibre's pivotal role and the distinct consumer behaviors compared to North America. It discusses the challenges posed by low credit card penetration and inadequate infrastructure, while emphasizing the significance of local financial solutions for online transactions. Moreover, the chapter explores competitive dynamics, logistics strategies, and the adoption of AI technologies to enhance customer service and fraud prevention in the region's booming e-commerce market.