A lot of people, especially like in the advertising space know that it's way easier to make the ads work if you sell high ticket stuff. If you're selling a gorilla mindset ebook for $9.99 and abs isn't going to lead me to a book sale because reaching and conversion, it isn't. To really acquire a large amount of customers, we're talking mid six figures minimum. James Altucher spent probably $30 million on Facebook ads.