How to Promote Your Podcast on Social Media

The first thing to think about is or the first thing to keep in mind, and I'm sure this is an across the board truth for all social is that it doesn't convert. People don't generally leave the social media platform that they're on in order to go check out something else. But every social post that you create surrounding an episode launch or a new podcast launch or whatever contributes to people understanding who you are and what your goals are. So I do recommend having social handles for your podcast.