Every Writer MUST Read This Quote | Makes You A Better Writer — Especially Direct Response Copywriters!
Breakthrough Marketing Secrets
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The Importance of Intention in Copywriting
"Good writing and page turners are full of what I talked about a couple of days ago, the curiosity and discovery," he says. "I'm not necessarily getting that full exposition because as a reader, if you satisfy the complete answer to this question, what comes next? There's no more motivation to go any deeper." The biggest, most profitable video sales letters employ this in spades, writes David Perry.
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