Creativity and AI: Transforming Advertising

This chapter discusses the evolving relationship between creativity and artificial intelligence, portraying AI as a tool that can enhance, rather than threaten, creative endeavors. It examines the implications of AI in advertising, particularly during high-profile events like the Super Bowl, and reflects on how technological advancements can create new opportunities rather than job losses. The conversation highlights the transformative impact of AI on marketing strategies, emphasizing the shift towards hyper-personalized content and the efficiencies gained in production and costs.