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All the Ways That A/B Testing Sucks by Yammer PM

The Product Podcast

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The Rozy Side of Baby Testing

Anamarine: I'm going to take you through the rosy side of baby testing for all of you who are not in environments where you're doing that right now. And then we'll go through the gray side of babyTesting and some of those dark valleys. So what is it? Surprisingly enough, a lot of aspiring product managers think that a be testing is taking an experience, creating a new one, giving that to all of your users, and then checking and see what happens afterwards. Annemarie: You're almost always just going to be testing two variants. That's when you when you a be test something, it's imperative that you tested at the same time.

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