Can Companies Thrive by Being Less Prestige?

Apple and iPhone still have a lot of room to grow in becoming a more mass market product, right? There's 70% of the market they can penetrate. Can companies thrive by being slightly less prestige and sort of finding this new level at which to exist? I hope they're able to do that. But I got to tell you, I've been an Apple user for a long time. It's a little bit sad.

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