6min chapter

Tom Bilyeu's Impact Theory cover image

The 5 Good Intentions That Lead to Failure (And How to Turn Them Around) | Jonathan Heidt (Replay)

Tom Bilyeu's Impact Theory

CHAPTER

Exploring Optimism in Entrepreneurship and Moral Foundations Theory

This chapter discusses the importance of optimism in entrepreneurship, as demonstrated by succeeding against odds in building a bar, and explores moral foundations theory in understanding human morality and values. The speaker highlights the six main moral foundations and explains how leveraging these can be crucial in persuasion by aligning with individual moral beliefs.

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