38: Why You Should Focus on Customers Unstated Needs w/ Munya Hoto, Digital Marketing Director, Foundry
The GTMnow Podcast
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IDEA - A Great Example From Challenger
In the wealth and asset management space, it's a highly competitive space. JP Morgan, Alliance Burns Dean, Stacey Global Advisors, BlackRock are all producing loads of reports content in order to not be missing from any conversation. The challenge is that they end up producing a lot of content that nobody ever ends up reading. When we spent time with these brands, we found out that 80 to 90% of their content actually sat unused,. No one ever saw it on a website or in an email, but they were investing all of this money into producing this content.
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