2min chapter

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Creativity for Non-Creatives

8th Layer Insights

CHAPTER

What Good Looks Like?

We all need to realize that, in a way, we're all already experts on what makes a good story. Part of qo being creative might just be getting out of our own way and giving ourselves permission to experiment and take risks. It's also really important to make our messages human. Like rob said, everyone is really just trying to go home.

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