The Importance of Account-Based Marketing

consulting firms do tend to have the account-focused glasses on just because it's how they typically grow the business, land and expand. But then the account-based marketing, I've seen all versions. So as you mentioned that you have seen some programs which were,I see a lot of, let's build an account wishlist and target-only ads against it. That is literally the case in lots of placesBecause what they essentially look is, here's an industry and here is a buyer and then they go for it. They don't look at like, how do you target specific things?