Alex Castellanos: If Caleb said to you, he said, I want to be a millionaire. What would you say to him? He's your creative director. There's a lot of ways to do it. You can stay at acquisition, not come. That'll probably happen on a long enough time. We're asking just because we're going to get really big. And if everybody else can make some too, great. Another path is he peels off and goes on his own and starts a business of some sort.

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