562: What drives Amazon’s success? (with Bill Carr)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
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How to Get Zero Percent Market Share
This is a very important point because I see this all the time, right? Not just MBA schools and so I see this in corporate world every day whereby an investment is made based on the size of a market. If you're just copying the competition, now that can work if you say, I have a structural advantage and I can make it 30% cheaper. That can work. But if you don't have some structural advantage, then your product has to, your PR has to describe like what's going to make it better for the customer? How is it better, faster, cheaper?
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