Abm

You mentioned dropping three or four accounts and I know in talking with many other organizations there are sometimes attitudes from stakeholders that make make a program unsuccessful. What what are some of those characteristics it have or attitudes that you've seen that haven't been helpful to to your ABM efforts? We always look at these software parameters that we always look at in terms of can we work well how can we work good with the business sponsor of that account Can we work very well with the team within that account do the understand marketing and do they understand what we are really trying to achieve  I think that alignment is very very important before we actually select even if it is a growth account It's the account with